At Louis De Poortere, tradition, elegance and innovation have always gone hand in hand. Now, with the launch of the Ecorugs Collection 2025, this celebrated Belgian brand is reimagining how sustainability and practicality can come together in the heart of your home.
Sustainability Woven into Every Thread
The Ecorugs range is designed with circularity in mind. Each rug is crafted from 100% polyester - a mono-material construction that makes them fully recyclable at the end of their life. Currently, 40% of this polyester is made from recycled content, with a clear goal to increase this share to 100% in the coming years. Polyester is prized for its durability, allowing your rug to retain its beauty even in busy areas, and it can be transformed back into recycled PET yarns after you’ve enjoyed many years of use.
Through the brand’s Take Care programme, you can return your Ecorug free of charge when it has completed its life in your home. Each piece is then assessed and either refurbished or reintegrated into the recycling network - giving the material a fresh start and supporting a more sustainable future.
Antiquarian Ushak Collection Yenikapi Light 9837
A Collection Inspired by Nature
The Ecorugs collection balances modern creativity with natural inspiration. The colour palette is drawn from the gentle tones and vibrant contrasts of the landscape - think muted neutrals, layered earthy shades, and warm bursts of colour that bring a design to life. You’ll find contemporary abstracts and vintage-inspired motifs, each created to bring character and a sense of individuality to your space.
Louis De Poortere has also introduced fresh colourways to their most sought-after designs. The bestselling Mad Men collection is now available in the striking ‘Central Green’, a contemporary take that adds richness and calm to modern spaces. New arrivals like Sol and Suzani from the Antiquarian range reinterpret heritage influences through a refined, modern lens.
Designed For the Way You Live
These rugs are as practical as they are beautiful. A low, durable pile makes them ideal for living rooms, dining areas and spaces where daily life unfolds. The flat weave ensures they sit comfortably under furniture without bunching or shifting, and they are compatible with underfloor heating.
Maintenance is refreshingly simple and convenient. Ecorugs can be vacuumed regularly to lift dust and debris, spot-cleaned when needed, or even machine-washed.
Machine Washable Rugs
Each piece in the Ecorugs collection is machine washable. For smaller and medium-sized rugs, an occasional careful home washing can be an effective way to bring back their colour. For larger pieces, it’s important to check your machine’s load capacity first to make sure there’s enough space for the rug to move freely. If the fit isn’t right, hand cleaning is the better option.
Machine wash your rug on a delicate cold water cycle and avoid bleach or fabric softeners, as these can damage the material. Hot water should also be avoided, as it may cause the rug to shrink or distort.
As the rug may be heavy when wet, be sure to hang it in a secure spot where it can dry evenly without pulling out of shape. With the right care, your Ecorug will continue to offer comfort and style with minimal upkeep.
Meditation Collection Coral Indian Sand 9800
A Considered Choice
Louis De Poortere has earned a reputation for timeless rugs that elevate interiors with quiet confidence. For those searching for a piece to complement a contemporary or modernist scheme, or looking to infuse a touch of warmth underfoot to a classic setting, the Ecorugs collection is an invitation to live beautifully and responsibly.
Explore our selection of Louis De Poortere Ecorugs online today. If you would like guidance on selecting the ideal piece for your space, book a complimentary design consultation with our team for expert styling advice and inspiration.
